Panel Production Plant Transfer Q2 Q3 Welcome New Layout Of The Storm Season

Spring Festival, Mainland China market LCD TV Sell Disappointing, coming in the second quarter of the lack of gold holiday sales boost, panel supply may be higher than 7% of demand, panel makers are not expected early in the second quarter, stock preparation. Qiu Wei extension 0 Industry Institute research fellow judge panel shipments in the second quarter reporting season will be on time, manufacturers have adjusted degree of capacity-catching colors. However, channel inventories of each product in the second quarter is still considered the health, worry is unfounded. Estimated in March after the panel prices will slow down, take control panel industry capacity utilization rates to curb price declines.

Samsung 55-inch 3D stereoscopic LCD TV in the United States out of red plate, and the large 55-inch cut LED  TV prices, super-size TV with early signs of detonation! In March from China Appliances to the countryside Subsidy rates increased by 1, the consumer needs to buy large-size LCDTV delay, plus one or two urban consumers expect LED TV, 3DTV and other new products, which are the panel could not break through the second quarter of the main reasons for the low season. Extension 0 suggestions: Taiwan panel Plant product mix should be optimized against the third quarter of the peak season, especially in large sizes 47 to 55-inch panel TV and LEDTV to peak in the third quarter before the battle to grab the best location. Therefore, the opening panel factory visit Taiwan on behalf of the factory setting of 8.5, which can produce 55-inch and 47 inch panels, the future of China’s super-size TV market Attacking be an advantage!

Limited impact on human gap Q1

As the Spring Festival in 2010 after the panel industry have occurred 1 to 2 percent of the manpower gap phenomenon, Extension 0 of addition in 2009, the annual Spring Festival will happen years after the lack of work conditions, manufacturers have actually been used, but the gap in 2010 than in previous years more big. Therefore, all the plants in the New Year period to less overtime to avoid shipping and manpower gap estimated to make up in March, so the panel shipments for 2,3 month limited impact.

Only during the Spring Festival LCDTV sales only 200 to 300 million units, sales increased less than expected result in panel 2 to 3 weeks stocks; and Financial Behind the mill storm rather tight supply, do not want to oversupply the market price were damaged, these factors will lead panel demand in the second quarter continued to decline. But to benefit from the NB products (including iPad), as well as other new LEDMonitor will be launched in the second quarter, Monitor and NB panels in the second quarter demand is expected to warm up.

Large-size panel of a midwife to go

55 inch LCDTV China’s current low price of 7,000 yuan, the new wave of home appliances to the countryside policies will double the grant ceiling to 7,000 cases, is bound to drive 47-inch, 55 inch LCDTV sales of large-size growth. In 2009, 11 holiday for example, 45-inch LCDTV sales ratio above 15%, expected 2010 sales of large-sized LCDTV in the domestic sales ratio will be better than the global ratio of 10%.

In addition, LED TV will show exponential growth, global LEDTV penetration rate in 2010 is expected to reach 15.9%, only shipments of domestic LEDTV have 6 million units, 18% of the LEDTV estimated penetration rate in China will better than global. Extension 0 suggests that Taiwan panel makers if the product strategy to large-size TV panels and LEDTV panel product portfolio development, will be able to obtain and fill 7.5 and higher interest 8.5 on behalf of the line Capacity.

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